Victory Built on Effort

Graphic Design - 2023

As part of the "Baara Commando" campaign, we created a flag to symbolize the unity, strength, and collective spirit that drive the brand Baara. More than just a visual element, this flag represents an identity — that of a proud, fictional nation shaped by shared values and a disciplined aesthetic.

Photo : Amy Sarr

The flag unites powerful symbols: a lion for strength and pride rooted in West African heritage; a globe for global reach and openness; three stars for unity, loyalty, and effort; a ribbon with the motto Victory Built on Effort, reminding us that success is earned; and a red, black, and green diagonal background — a nod to Pan-African identity and collective momentum.

The Flag of the Baara Nation

The first Chaise Couture collection pays homage to
the great classics of Haute Couture.

Inspired by military wardrobe codes — camouflage, cargo cuts, technical fabrics, khaki tones — the collection doesn't celebrate the army, but rather highlights discipline, community, and self-mastery. The Baara Nation flag embodies this vision through powerful symbols rooted in West African and global culture.

This flag accompanies the photo and video campaign as a banner under which the Baara community rallies.

Inspired by military wardrobe codes — camouflage, cargo cuts, technical fabrics, khaki tones — the collection doesn't celebrate the army, but rather highlights discipline, community, and self-mastery. The Baara Nation flag embodies this vision through powerful symbols rooted in West African and global culture.

This flag accompanies the photo and video campaign as a banner under which the Baara community rallies.

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