Helena Rubinstein's Xmas

Retail Design - 2024

To celebrate Christmas, we designed a pop-up boutique for the Helena Rubinstein brand, inspired by New York City, in homage to one of the iconic cities where Ms Rubinstein travelled and lived. The architecture of the pop-up features an elegant skyline in white, gold and black, dominated by a central building, a replica of the one that Helena Rubinstein acquired in New York.

The architecture of the pop-up store features an elegant skyline in shades of white, gold and black, dominated by a central building, a replica of the one acquired by Helena Rubinstein in New York.

The architecture of the pop-up store features an elegant skyline
in shades of white, gold and black, dominated by a central building, a replica of the one acquired by Helena Rubinstein in New York.

The architecture of the pop-up store features an elegant skyline in shades of white, gold and black, dominated
by a central building, a replica of the one acquired
by Helena Rubinstein in New York.

At the heart of this ephemeral boutique, visitors are invited to enjoy a unique immersive experience inside Madame Helena Rubinstein's iconic building, decked out in warm Christmas colours.

Inside, the Advent calendar takes centre stage. Mirrors reflect the twinkling lights and the contours of the calendar, creating an infinite play of reflections that reinforces the enchanting, fairytale atmosphere of the space. On either side, dedicated niches trace the history and heritage of Helena Rubinstein, immersing visitors in the rich, timeless world of the brand.

Renders : Dune Studio

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